These days, people get many marketing emails daily, making it hard to grab their attention. Businesses have used email for marketing since the internet began.
The first email marketing campaign was sent in 1978 and made $13 million in sales. Today we will explore how to start your email marketing journey and make your emails stand out.
What exactly is Email Marketing ?
Email marketing is one out of many of digital marketing strategies. It involves sending emails to a list of subscribers to promote products, services, or content.
It aims to build relationships with potential customers, keep current customers informed and engaged, and encourage customer loyalty and repeat business.
Email marketing is a potent means of attracting new customers because people who are new to your brand are more likely to provide an email address in a form than to make an immediate purchase of a product or service.
Additionally, email marketing is effective for educating customers and demonstrating why your brand is their top choice, as well as increasing brand awareness among both potential and existing customers. The good news is that email marketing allows you to accomplish these goals affordably, thanks to its efficiency in reaching a wide range of audience.
Steps to starting your Email Marketing campaign
Undoubtedly, Effective email marketing starts with understanding your target audience, the specific the better. To start, it’s essential to understand your audience by developing buyer personas.
A buyer persona is a made-up profile based on information about what your target audience likes, what they need, and how they behave. It should cover important traits, which makes it easier to handle even with just a few personas.
To create a buyer persona, gather demographic information about your relevant customers and gather insights into their preferences, desires, and needs through interviews and surveys.
An essential step in starting email marketing is identifying the types of emails to send your subscribers. Different strategies align with different goals, so use your primary objectives to determine your email marketing approach and the specific emails you will send. This step should largely be influenced by your target audience.
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